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As part of part of the bank’s strategic initiative to support local entrepreneurs and SMEs, and with a strong belief in the major role they play in society, Alizz Islamic Bank recently signed an agreement with Thwani Studios, a 100% Omani-owned and run SME that provides video production and content development services. ‏The agreement was signed by Mr Mohammed Al Jabri, CEO of Thwani Studios and Murtadha Jawad Al Lawati, AGM – Head of Marketing & Corporate Communications of Alizz Islamic Bank.

Thwani Studios is an end-to-end creative visual and audio production company, that works passionately to develop creative concepts, storyboarding, filming, editing, and post-production. Thwani combines creativity, sharp content and digital marketing expertise to engage the target audience.

With a strong belief in the power of social media to promote branding, Alizz Islamic Bank continues to significantly enhance its overall social media presence up to date. In addition to being the first and only Islamic Bank in Oman to achieve the prestigious milestone of 100,000 Facebook likes, the bank was the first Islamic Bank in Oman to cross the milestones of 10,000, 20,000, 30,000, 40,000 and 50,000 followers on Instagram. Alizz Islamic Bank is now the 2nd most followed bank in Oman, ahead of the other more established conventional banks. The growth of the bank’s social media channels have been a testament of its dedication and commitment as an organization towards promoting its brand awareness to the consumers. By embracing the most popular tools available, Alizz Islamic Bank is leading the charge when it comes to social media innovation in the Sultanate.

On the occasion of signing the agreement, Mr. Mohammed Al Jabri, CEO of Thwani Studios, said, "We are very pleased to have signed this agreement with Alizz Islamic Bank. Over the years, they have become one of our biggest supporters and this is another milestone in a long-standing relationship that has benefited both organisations. Alizz Islamic Bank has always been supportive to us as partners and just as they work towards establishing a thriving, commercially sustainable creative industry in Oman.

On a relevant note, Mr. Murtadha Jawad Al Lawati, AGM – Head of Marketing & Corporate Communications of Alizz Islamic Bank said, "At Alizz Islamic Bank, supporting local Omani entrepreneurs and SMEs is a key component of the bank's mission of adding value to society by supporting such companies that naturally lead to investing in the human element. We, as a bank, recognise that SMEs make a significant contribution to the economic growth and development of Oman. They are an important element for a competitive and efficient market and we are committed to support the growth of small businesses. This is the cornerstone of how we operate and is being implemented through our values, strategy and operations. Alizz Islamic Bank is proud to play a leading role in the communities we serve and will continue to embark on many projects that have positive impact in the society and that will create positive value for all.”