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Alizz Islamic Bank Pioneers Marketing Via Virtual Reality

Reinforcing its position as the most innovative and dynamic bank in the Sultanate. Alizz Islamic Bank is the first bank in Oman to utilize the power of virtual reality and gamification to market the brand and its products.

Adopting Virtual reality technology as a marketing tool for the bank is another achievement to add to the world of firsts from the bank. AlizzIslamic Bank was the first Omani bank to launch interactive teller machines (ITMs), the first bank in the Sultanate to launch a shari'a compliant prize savings account, the first Islamic bank in Oman to launch a shari'a compliant credit card, the first Islamic bank in Oman to launch a mobile banking application and they are the most followed Islamic bank in Oman on all social media platforms.

Murtadha Al Lawati, Head of Marketing & Corporate Communications said "Alizz Islamic Bank is proud to be at the forefront of digital tool adoption. As people rely more and more on digital technology to absorb information and communicate, it is crucial that we as an organisation embrace digital strategies in marketing. Virtual Reality activations enable us to engage with customers more efficiently and with greater precision. Using VR to promote the plethora of Alizz Islamic Bank shari'a compliant products such as the Bushra Prize Savings account and credit cards empowers the customer to learn about the product features in afun yet informative manner."

Al Lawati added "The idea behind a digital transformation is just that – to go digital. But the transformation shouldn't end at the product level. Communication methods are also changing, with people engaging companies more through non-traditional, more immediate digital channels. It is no secret that virtual reality is the future forall industries and for us as early adopters, the best way to promote services and quickly interact with customers is through the most convenient outlet and it's highly likely that it is via VR."

By integrating Virtual Reality into the banks existing campaigns or creating new ones that capitalize on the spirit of the Omani community, Alizz Islamic Bank has successfully raised the profile of its brand and the marketing techniques using VR have delivered phenomenal results.It is worth nothing that Alizz Islamic Bank recently won the award for 'Best Islamic Banking Brand in Oman' at the Global Brand Magazine Awards